Origin


One thing unites every bar, brasserie and restaurant in France: the Licence IV placard.

Licence IV is the permit in France allowing cafes, restaurants, hotels, and nightclubs to serve alcohol. The official enameled placards can be found bolted to the walls of these establishments throughout France.

Our Story


Remembering My Family’s Bar

In the blinding hustle of the modern world, people can feel, at times, disconnected from those around them. And yet, as a 12-year old watching the world from behind my parent’s bar in the South of France, everything seemed to come together in a glass of wine shared with friends. Whether it was raucous rock show Friday nights or sleepy Sunday mornings between trips to the butcher or boulangerie, the people of my village often found their way into the bar of the Hotel du Chateau, where I would crack the cap off one liter bottles of wine and create community at any moment. With Licence IV, we tap into the true spirit of wine and the way it has been enjoyed for many years…paired with the moment, in a simple glass, and enjoyed on the fly with friends.

Gregory Castells President | Martine’s Wines

Le Blanc


Grape VarietyMelon de Bourgogne
RegionMuscadet, Loire
Soil & VinesGneiss/Granite. 30 years old vines.
Viticulture & HarvestLutte raisonnée with organic practices, hand harvested.
WinemakingFermented in stainless steel using native yeasts. Aged on lees in concrete tanks.
FormatAvailable in 1L bottles & 250ml cans.

You may not be in Paris, nor on an Atlantic yacht throwing back oysters, but with every sip of cold, thirst quenching saline white wine you take, with every flash of shimmering citrus fruit that dances across your tongue, you just might feel that way: because you are drinking Melon de Bourgogne—straight from the banks of the eastern Loire Valley. No need to resist the breathy “Je t’aime” trying to escape your lips with every sip.

Le Rosé


Grape Variety87% Grenache, 8% Cinsault, 5% Malbec
RegionGard IGP
Soil & VinesClay and limestone; certified organic grapes
WinemakingStainless steel tanks, natural settling
FormatAvailable in 1L bottles & 250ml cans.

Drink Le Rosé like it is an act of rebellion. Like every electrifying fistful of pale pink Grenache is an ally in the fight…you know, the fight, for your right…to party! Having fun won’t solve the world’s problems, but pink grapefruit and strawberry-hued wine can certainly help with morale. So, as they say, kick it over here baby pop, drink Licence IV Rosé, and let all the fly skimmies feel the beat, mmmmmmm, drop!

Le Rouge


Grape Variety100% Cinsault
RegionSiran, Herault IGP
Soil & VinesClay and limestone; gobelet trained, certified organic grapes
WinemakingDestemmed, temperature-controlled vats, native yeast fermentation
FormatAvailable in 1L bottles

Licence IV Rouge is Cinsault that’s born cool, like a jazz tune or a beat poem written in black cherry-scented letters. Licence IV Rouge is ready for every moment: you, turtlenecked in the corner, swirling your glass of wine like a yo-yo master, nonchalantly wafting aromas of licorice and thyme with a smile. Licence IV Rouge doesn’t care what time you arrive. What matters, mon ami, is that you’ve finally made it.

le déjeuner

apres le match

avec les amis

En écoutant les classiques

En Plein Air


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WHERE TO FIND LICENCE IV

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