One thing unites every bar, brasserie and restaurant in France: the Licence IV placard.

Licence IV is the permit in France allowing cafes, restaurants, hotels, and nightclubs to serve alcohol. The official enameled placards can be found bolted to the walls of these establishments throughout France.

Our Story

Remembering My Family’s Bar

In the blinding hustle of the modern world, people can feel, at times, disconnected from those around them. And yet, as a 12-year old watching the world from behind my parent’s bar in the South of France, everything seemed to come together in a glass of wine shared with friends. Whether it was raucous rock show Friday nights or sleepy Sunday mornings between trips to the butcher or boulangerie, the people of my village often found their way into the bar of the Hotel du Chateau, where I would crack the cap off one liter bottles of wine and create community at any moment. With Licence IV, we tap into the true spirit of wine and the way it has been enjoyed for many years…paired with the moment, in a simple glass, and enjoyed on the fly with friends.

Gregory Castells President | Martine’s Wines

Le Blanc

Grape VarietyMelon de Bourgogne
RegionMuscadet, Loire
Soil & VinesGneiss/Granite. 30 years old vines.
Viticulture & HarvestLutte raisonnée with organic practices, hand harvested.
WinemakingFermented in stainless steel using native yeasts. Aged on lees in concrete tanks.
FormatAvailable in 1L bottles & 250ml cans.

You may not be in Paris, nor on an Atlantic yacht throwing back oysters, but with every sip of cold, thirst quenching saline white wine you take, with every flash of shimmering citrus fruit that dances across your tongue, you just might feel that way: because you are drinking Melon de Bourgogne—straight from the banks of the eastern Loire Valley. No need to resist the breathy “Je t’aime” trying to escape your lips with every sip.

Le Rosé

Grape Variety80% Grenache, 20% Merlot
RegionVar, Provence
ProducerBastide de la Ciselette
Soil & VinesSilt, clay, and limestone. 10 years old terrasse vineyards.
WinemakingPneumatic pressing. 24 hours of settling followed by 15 days of low temperature fermentation. Aged 6 months in stainless steel tanks.
FormatAvailable in 1L bottles & 250ml cans.

Drink Rosé like it is an act of rebellion. Like every electrifying fistful of pale pink Grenache is an ally in the fight…you know, the fight, for your right…to party! Having fun won’t solve the world’s problems, but pink grapefruit and strawberry-hued wine can certainly help with morale. So, as they say, kick it over here baby pop, drink Licence IV Rosé, and let all the fly skimmies feel the beat, mmmmmmm, drop!

Le Rouge

Grape Variety85% Grenache, 15% Syrah
RegionValréas, Southern Rhône
ProducerDomaine du Séminaire
Soil & VinesSandstone and limestone. The vineyards are located near the northern limit of the Southern Rhône surrounded by olive trees and lavender fields.
Viticulture & HarvestOrganic, hand-harvested.
WinemakingDe-stemmed. Maceration and fermentation using native yeasts in concrete vats. Light filtration and early bottling.
FormatAvailable in 1L bottles & 250ml cans.

Licence IV Rouge is Grenache, grown in the coldest corner of the Southern Rhône. Born cool, so to speak, like a Jazz tune or a beat poem written in black cherry-scented letters. Licence IV Rouge is ready for every moment: you, turtlenecked in the corner, swirling your glass of wine like a yo-yo master, nonchalantly wafting aromas of licorice and thyme with a smile. Licence IV Rouge doesn’t care what time you arrive. What matters, mon ami, is that you’ve finally made it.

le déjeuner

apres le match

avec les amis

En écoutant les classiques

En Plein Air

Où trouver le vin?



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